What is an OODA loop?

The OODA loop -- Observe, Orient, Decide, and Act -- is a four-step approach to decision-making that focuses on filtering available information, putting it in context, and quickly making the most appropriate decision, while also understanding that changes can be made as more data becomes available. The strategy is applicable at an individual level, as well as an organizational level. It is particularly useful in scenarios where competition is involved and where the ability to react to changing circumstances faster than an opponent can be advantageous.